Naatu Naatu roars: How RRR used Hollywood feedback loop and social media for the Oscar win

A Golden Globe and the Oscar, RRR has taken the world by storm. So, what made it stand out among the bigwigs? A right mix of social media, influencer trends, shout out from celebrities, and a reported lavish spend of INR80 crore on marketing and campaigning. But then, who is complaining?